The Agentic Web is already taking shape
SIGNALS

The Agentic Web
is already taking shape.

Across search, protocols, browsers, and operating systems, AI agents are beginning to compare, recommend, contact, confirm, and complete tasks on behalf of customers.

FEATURED SIGNAL
GOOGLE
Search is moving from answers to action.

Google is bringing agentic capabilities into Search—helping users compare options, evaluate providers, and complete tasks on their behalf.

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ADDITIONAL SIGNALS
AI TRAFFIC
Agents are becoming measurable web participants.
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57.4%
42.6%
PROTOCOLS
Agent-to-agent infrastructure is moving into production.
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A2A
HARVARD BUSINESS REVIEW
AI Is Changing How Customers Choose Your Business.
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